1. Advertising Platform in Facebook Offers You With Powerful Analytics
With facebook advertising you will not have to worry about how your ads are working, Facebook will do it for you! It will determine your conversion rates and other social metrics and package the details for you within Ads Manager. This will be your guide to analyze and take further steps.
You’re provided with metrics about your weekly reach, post engagement, page likes, and postswith best performance. And this is not all, Facebook will give you insights about conversion rates, clicks and sales also to help you boost your advertisements.
2. You Can Micro-Target Your Exact Audience
Facebook’s targeting capabilities when it comes to the level of granularity are beyond amazing. You can target based interests, behaviors, demographics, age ranges, connections, locations, or languages. You can even target your competitors’ fans.
Targeting the right audience is Facebook’s forte and providing a class apart options to its client is its speciality! These are options you won't find anywhere. Facebook enables you to target the users who are potential customers and eliminate those who are random visitors. This helps you keep up the quality of your audience - only people who are most likely to buy your products will be targeted.
3. Create distinct ads specific to your unique needs
“Make it simple. Make it significant. Make it memorable. Make it fun to read.” - Leo Burnett
Creating an ad on Facebook is now uncomplicated. Facebook guides you through steps to create an ad and lets you choose the kind of ad, target your audience, and set a timeframe and your budget.
Furthermore, Facebook ads are customizable based on your special needs. Facebook refers to these as “objectives.”
This allows you to control the ad you create and tell your story. It also tells Facebook how it should be optimizing your ad to deliver to you the best results possible.
Facebook objectives help create something that will reflect your special brand exclusively targeting your audience for better response.
4. Post organic and reach more people
Are you aware that a very small fraction of your followers see the posts that you post. Yes! it’s completely true.
If you’re going to use Facebook marketing, you must use ads if you want your potential consumers to know about your business. You don’t need a big budget, but you do need a budget.
Facebook ads give you a lot of return for your investment, and if you know how to target and create them, the return you’ll see will be worth every single penny.